NEW YORK, June 23 /PRNewswire/ -- Remy Cointreau USA, Inc., a leading beverage alcohol distributing company in the United States, today announced the appointment of Xavier Desaulles as Senior Vice President -- Sales Strategy. In this role, Xavier will be charged with organizing Remy Cointreau USA's wholesaler network and implementing the changes resulting from Remy's distributor alliance with Bacardi and Brown-Forman.
"Mr. Desaulles re-joins Remy Cointreau USA with incredible knowledge and understanding of the global drinks business. His considerable experience makes him a perfect candidate for this key strategic role, enabling him to quickly develop and implement our distributor partnership objectives," said Tom Jensen, President and Chief Executive Officer, Remy Cointreau USA.
Mr. Desaulles joins Remy Cointreau USA from Remy Cointreau, S.A. in Paris, France where he was the Director of Business Development, leading the development of a new distribution organization as the Group prepares to exit Maxxium in April 2009.
Mr. Desaulles is no stranger to Remy Cointreau USA, as he was a member of the Remy Martin Cognac marketing team in the U.S. before moving on to take the position as Senior Consultant in the Consumer and Retail Practice at A.T. Kearney in France. He returned to Remy Cointreau, S.A. in 2002 to become the International Brand Group Manager of Remy Martin, and then Director of Central Marketing Services before taking the position of Director of Business Development.
"I am excited with the challenges set before me in my new role at Remy Cointreau USA. I am convinced that the new distributor alliance set-up with our partners will deliver superior growth on our premium portfolio of brands," said Mr. Desaulles.
Xavier is a graduate of the prestigious Hautes Etudes Commerciales school in France with a major in Corporate Finance, as well as an additional degree in Philosophy from the Universite Paris IV -- Sorbonne. He also has an MBA from INSEAD in France. He will take over his new role at Remy Cointreau USA in June of 2008.
About Remy Cointreau USA, Inc.
Established in 1981, Remy Cointreau USA is a subsidiary of Remy Cointreau, SA, and is charged with importing and distributing an extensive portfolio of premium and ultra premium spirits and wines. Headquartered in New York City, Remy Cointreau USA imports and distributes products within the United States from the full range of the wine and spirits spectrum, including cognacs, brandies, liqueurs, scotches, rums, gins, champagnes and both still and sparking wines. Exclusive brands include Remy Martin(R) Cognac, Cointreau(R) Liqueur, The Macallan(R) Scotch Whisky, The Famous Grouse(R) Scotch Whiskey, Highland Park(R) Scotch Whiskey, Mount Gay(R) Rum, Metaxa(R) Greek Liquors, Champagne Piper-Heidsieck(R), Champagne Charles Heidsieck(R), Masi(R) Agricola, Vietti(R), Ricasoli(R), Jacopo Biondi Santi(R), Laroche(R), Piper Sonoma(R) and Bearboat(R) wines.
Source: Remy Cointreau USA, Inc.
Comments