nightclublog: Pre-Conference Workshops at International Hospitality Week

Six comprehensive workshops will be offered as part of the 2008 Nightclub & Bar/Beverage Retailer Convention and Trade Show in Las Vegas on February 24. Take an in-depth look into the topics most important to today's businesses. These hands-on sessions are led by top industry experts and offer one-on-one interaction and specialized knowledge to build your bottom line.

Jon Taffer’s Marketing Dynamics 2008
Jon Taffer's Famous Bar & Restaurant Program is back and better than ever this year. Come see why Jon's programs are so popular all over the world. His proven tactics and tricks for filling your restaurant or bar are legendary. His approaches to "Four Walls Marketing", Dynamic Human Dynamics, Reaction Management™, Promotion and Marketing will forever change the way you do business. Jon is called, "The Master" and this program is his best. It's called the "Holy Grail" of the industry and is our most popular and best attended program, so reserve your seat now for six powerful hours with Jon!

Building Brands, Driving Profits
Mike Ginley, president of Next Level Marketing, will share his years of industry experience including brand marketing, event marketing, customer on-premise research and national accounts consulting in Building Brands, Driving Profits. Ginley will share highlights of his custom on-premise research findings on what today’s on-premise beverage consumers want and how to best influence their purchase behavior. He will also provide information on how to develop and execute your own cutting edge drink menu to market your beverage program, samples will be provided. Attending this workshop will give you the opportunity to learn fact-based, objective information and tools needed to help shape future beverage decisions and resulting revenues!

Promo Idea Exchange
A highly popular session each year, the Promo Idea Exchange is back and bigger than ever as a Pre-Conference Workshop! Properly executed promotions are the topic of discussion in this open forum workshop led by Jonathan Ressler, an on-premise veteran. This idea-packed workshop will provide attendees with all the tips and tools needed to develop profit-driving promotions for their operations. The Promo Idea Exchange will not only take operators step-by-step through planning, executing and evaluating a successful promotion, but also allow operators to swap profitable and exciting promotional ideas with the best experts in the business!

Liquor Liability Boot Camp
Led by alcohol liability expert; Robert C. Smith, Liquor Liability Boot Camp isn't the same old talking heads trying to scare you straight. This is material you can truly use; presented by several industry professionals you want to know. Broken into four informative parts, this 5-hour Basic Training program will utilize three separate expert panels and close with a final training session to help keep you on track. Your three panels will include an Insurance Company panel, an Attorney's panel and an Expert Witness panel. Listen Up! This workshop will be one of the most informative training sessions you or your staff has ever attended. Smith will teach you why being proactive related to lawsuits is so important. You will be sued, why not be prepared and seriously lessen the pain and potential loss?

The Art of Mixology
Join Master Mixologist Tony Abou-Ganim and a panel of guest mixologist from around the world as they share insight on cocktail development in The Art of Mixology. In these days of reality television shows such as Iron Chef and Top Chef, food is entering the mainstream view like never before. Mixology has a place in the spotlight as well, and at this year's Show, you can learn from America's greatest mixologists and bar chefs. Each of these individuals has helped pave the way to make mixology the high art it is considered today. Don't miss this fun, informative session and the once-in-a-lifetime opportunity to learn from the best in the beverage industry!

Back of the House Tours
All new to the Show! Take this opportunity to get a VIP view of some of Las Vegas' most profitable properties. Get the inside scoop from their operations teams as you see first-hand how they make these hotels, casinos, restaurants, nightclubs and bars work together to create success.

Visit www.nightclub.com or call 888-966-2727 to register today!

Comments

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