Allen Joins NCB Advisory Board
The Nightclub & Bar magazine Advisory Board welcomes Aaron Allen.
A third generation restaurateur, Aaron Allen, the Founder/CEO of Quantified Marketing Group, is quickly becoming known as the nation’s fresh new voice of strategic marketing and restaurant brand innovation. Representing thousands of restaurants on five continents, Allen has grown QMG from a one man operation in a two bedroom apartment to the worlds largest restaurant consulting company in just 7 short years.
His deliberate guidance has been sought after by companies such as Morton’s of Chicago, Mexico’s largest and second largest restaurant companies, Dos Equis, Cheesecake Factory and countless other restaurant organizations that utilize his firm as a secret ingredient in brand innovation initiatives.
Aaron was a 2000 Inductee into the International Who’s Who of Business Professionals, 2003 chairman of the Florida Restaurant and Lodging Association’s Allied Member Council, an Advisory Board Member of Oxford Publishing, and a member of Standard & Poor’s Society of Industry Leaders. He has already achieved some of the highest honors bestowed to marketing practitioners. He has a consistent track record of double-digit sales improvements for a diverse range of clients, often while simultaneously reducing their overall ad spending.
He has recently been featured in the Wall Street Journal, National Public Radio, Nation’s Restaurant News, Chain Leader, USA Today and Entrepreneur Magazine. Aaron has been the highest drawing speaker at several leading national foodservice conferences, including the Florida Restaurant and Lodging Association Show, ATME Think Tank, and Restaurant Business’ Healthy Customers, Healthy Profits Seminar and others both foreign and domestic. He is also a frequent guest lecturer for the University of Central Florida’s Rosen School of Hospitality – the nation’s second largest hospitality school.
Allen remains adamant that he will be taken out of the restaurant industry feet-first, and as such he dives head first into the most challenging assignments he can find – regardless of continent, industry segment or budget, what inspires him most is working with the industries brightest on projects aspiring to truly innovate, evolve and positively impact his life’s passion – the restaurant industry.
"Feet First" is a coming my boy! Where will the mighty Aaron Allen go when he is evicted from his office and home? What will he do when he is finished being sued by previous clients and staff? I wonder if he enjoyed the visit from the Department of Labor...
Posted by: Edgar Allen | May 06, 2008 at 12:36 PM